Would you rather be in business with a real estate company that will profit share over $160 MILLION back to their agents this year, or with a real estate company that will spend the same amount of money trying to convince home buyers/sellers and their own agents that it is the company’s brand that matters?
What has a bigger impact on a real estate company’s brand reputation: how much you spend telling everyone how great their company and agents are or the quality of agents that have the privilege of representing your brand? Now that we are the #1 real estate company in the world, have $0 debt and are more profitable than we have ever been, I think it is safe to say, that our model is proven and the ‘bar’ has been raised for who we want to be in business with. We attract business minded agents, that value training, systems, technology, integrity, a true culture of sharing/caring and being treated like a stakeholder. At Keller Williams Realty, we do not need to spend millions of dollars a year telling home buyers/sellers how great our agents are. We must attract great agents, and keep them and THEIR customers.
A real estate agent that only cares about, ‘what are the costs, what do I get and what are the commission splits’ verses where they are going to get the best training and support, do more business and NET more money. Is just like a home seller, who only cares about what your commission is verses who is going to help them sell their house the fastest, with the least amount of hassle and with the most money in their pocket at closing. Remember, it is not just about being in business with every agent that NEEDS what we offer. It is about being in business with the agents that VALUE what we value.
At KW, we reward our associates with a Passive Income for growing our company. If you want to know how you can possibly earn 100% commission (-royalties) and a further passive income, call me (713) 478-0425 or email me at firstname.lastname@example.org.